Free seller tool · 11 platforms · updated
Where should you sell it?
Enter your item once. See what you keep on every major platform, ranked from most profit to least.
How this comparison works
Each platform uses its standard US fees for most categories, with no ads or promotions unless you add them. Open any platform to fine-tune it with category rates, ads, plans and more.
- Amazon uses the 15% referral fee plus your FBA fee. The Professional plan fee is not included.
- Shopify uses Basic plan card processing plus your ad spend. The monthly plan is not included.
- Walmart uses the standard 15% referral rate.
- Facebook Marketplace uses the shipped-order fee. Local pickup is free.
Common questions
Which platform has the lowest fees?
For most items, Depop (US) and TikTok Shop without creators have the lowest fees, and Facebook Marketplace is free for local pickup. Poshmark and Amazon with FBA are usually the most expensive.
Should I sell on more than one platform?
Many sellers list the same item on several platforms. This comparison shows where each sale is worth the most.